I associated very closely with Marty Neumeier’s book The Brand Gap when I read it for the first time. And the first time I read this quote from Neumeier, I immediately latched on to it. The truth and sarcasm exude so much of what it is to be a creative. I love it.
In fact, I loved it so much that I designed and printed a poster of it for our Investools Visual Design Team. The footer is consistent with our Pantone® brand posters as well.