This logo was created for a youth choir (obviously you figured that out since you can read). I was asked to come up with an identity that was fun, colorful and different from other youth choir organizations-which tend to be rather generic and have some sort of musical note or child-like typeface. I wanted something more contemporary-feeling and looking and a way to carry the brand in many different usages. So whether it read “JYC” in the shape, or just the “J” “Y” or “C” in the shape and whether or not the words “Jordan Youth Choir” were spelled out across the bottom or not and keep the message clear and consistent.

The result was something colorful, interesting and something that could be used in many different ways and still have the same brand continuity throughout.