I designed the logo mark for the GEAR UP///BACK TO SCHOOL 2014 promotional campaign, as well as large signage for the retail stores, POP signage for the retails stores, nationwide newspaper inserts, nationwide newspaper ads and Pandora Radio banner ads. I was lucky enough to enlist the help of Heather Howard–a very talented photographer–for the promotional images. Alongside her and her trusty camera, I was able to help art-direct the photo shoot. My goal was making sure we got all the shots to fit our campaign objective-which was to create a cohesive, immersive and all-encompasing campaign based on campus-esque lifestyle images which featured the products highlighted during the promotion.
All photography by Heather Howard Photography